Paula Amos

Marketing Manager, Aboriginal Tourism BC

Paula Amos
Paula Amos is of Hesquiaht and Squamish Nation descent, born and raised in the Nuu-chah-nulth territory on Vancouver Island. She has worked for Aboriginal Tourism BC for the past 7 years. Paula is currently the Marketing Manager in this capacity, she oversees the Marketing and Media activities for AtBC.

Paula's career aspiration was to work in socio-economic development for Aboriginal people. Her education background includes a degree in First Nations Studies and Business Management from Vancouver Island University.

With ATBC, she works at bridging the opportunities between Aboriginal and mainstream tourism. Paula works in partnership in all sectors of the tourism industry and believes that success comes through capacity building, teamwork, and building strong relationships with key industry players, Aboriginal communities and government.

Paula sat on the steering committee for the Blueprint Strategy for Aboriginal tourism in British Columbia and the North American Indigenous Games Bid Committee. She was also involved with the 2010 Aboriginal Tourism Working Group, in partnership with the 2010 Bid Corporation. The continued development the of the Aboriginal cultural tourism industry for Aboriginal people has not only economic development potential in the future but is also a driver for cultural pride. She is an alumnus of the 2017 Emerging Leaders for Sustainable Community Development program.